# ASM

> Shaping the brand system for an identity conference

**Year**: 2020
**Type**: commissioned
**Entity**: Auth0
**Industry**: Technology / Events
**Role**: Art Director

## Abstract
Auth0 Assemble was the company's first annual identity conference for application builders. The visual concept centered on a vast grid symbolizing the technology landscape — each piece representing an application, intricately connected, enabling new possibilities. The metaphor aligned with Auth0's role as a component that integrates with diverse products.

The project spanned website, social media, installations, and keynote presentations. The central idea: the future is where applications are assembled, not built. Due to the pandemic, the conference never took place — but the brand system was fully realized.

## Capabilities
Art Direction, Brand Design, Spatial Design, Digital Design

## Credits
- Principal Designer: Cecilia Alvarez
- Art Direction: Julián Leiss
- 3D Visuals: Stato Agency

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[View full project page](https://leiss.site/assemble)