# HDM

> A mutating identity for three days of fluid expression

**Year**: 2022
**Type**: academic
**Entity**: UBA / FADU / DG
**Industry**: Education / Music
**Role**: Designer

## Abstract
Hacedoras de Mundo was a hypothetical three-day event at FADU spotlighting artists ARCA, Nathy Peluso, and Shy Girl. The identity drew from fluidity — states of matter, digital information flows, biological bodies — mirroring the artists' ceaseless search for ever-mutating expressions.

The brand translated rebellious energy into a mutating, genderless, eclectic visual language. Promotional materials, digital presence, and space design (lighting, screens, signage, installation) formed a unified system. A statement on the ever-evolving nature of contemporary art — extroverted, unconventional, and deliberately against traditional design narratives.

## Capabilities
Brand Design, Art Direction, Spatial Design, Motion Design

## Credits
- Design: Julián Leiss
- Tutors: Carolina Pulvirenti, Valentina Seoane

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[View full project page](https://leiss.site/hdm)