# Regenesis Labs

> Designing the identity for Decentraland's operational backbone

**Year**: 2025
**Type**: commissioned
**Entity**: Decentraland
**Industry**: Web3 / DAO
**Role**: Art Director

## Abstract
DCL Regenesis Labs is the execution arm of the Decentraland DAO — a legal and operational body created to turn community decisions into consistent delivery. The DAO could debate, vote, and fund initiatives, but lacked the infrastructure to reliably execute them.

The identity work addressed this structural gap: giving operational form to a decentralized governance body. The brand needed to communicate both institutional reliability and alignment with DAO principles — the capacity to hire globally, sign contracts, and coordinate long-term projects on behalf of a community.

## Capabilities
Identity Design, Brand Design, Art Direction, Digital Design

## Credits
- Art Direction: Julián Leiss
- Product Manager: Gino Cingolani

## Reference
https://decentraland.org/blog/announcements/introducing-dcl-regenesis-labs

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[View full project page](https://leiss.site/regenesis-labs)